IMAX
Built and scaled IMAX's first true performance media program across paid social, search, CTV, and digital audio.
Role: Agency head of strategy and media
Built and ran IMAX's first performance media program, integrating creative strategy, audience development, and media-buying across paid social, search, CTV, and digital audio. What began as a small test program evolved into a scalable acquisition engine: by year two the work reduced CPA by 50% while increasing overall scale by more than 200%.
Along the way the program established a durable first-party audience framework and a set of creative-to-media workflows that now support campaigns across multiple film releases and studio partners.