Independent Marketing Director
Provided fractional marketing leadership for early-stage consumer brands building their first scalable growth systems.
Provided fractional marketing leadership for early-stage consumer brands, developing positioning, creative strategy, and paid media programs during formative growth stages. Work focused on translating founder vision into scalable acquisition frameworks, testing messaging, building early performance baselines, and establishing the first repeatable marketing systems.
Notable mentions include:
Bight Gear
Founded by mountaineering legend Peter Whittaker and eventually acquired by Black Diamond Equipment. Heavy emphasis on BFCM, and building vaulable customer lists in partnership with Whittaker Mountaineering, our B&M retail space.
FutureProof
A first-of-its-kind immersive entertainment and technology company specializing in interactive events (and a brief pivot to game development!).