stunwin

Role: Agency head of strategy

Led the organic social strategy for Melissa & Doug across Meta, TikTok, and Pinterest during a period of rapid platform change and declining paid support. The program shifted away from a model dependent on paid amplification and toward a creator-style content pipeline built around vertical video and higher publishing volume. By rethinking both the creative approach and the production workflow, the team more than doubled the brand's content output without increasing costs and generated more than twice the total engagement volume. The reporting framework developed for the program proved effective enough that its format was later adopted more broadly across the agency's social accounts.