stunwin

I was fortunate enough to be one of the early employees at VaynerMedia. During my time there, I quickly went from being an entry level content producer to Gary Vaynerchuk's personal editor-in-chief, overseeing content production for one of the most prolific entrepeneurs in the world, and helping to formalize what would be come industry standards when it came to social media, sponsored content, podcasting, YouTube production, and online publishing.

After transitioning into the agency, I worked on global brand strategy, large-scale creative production, and integrated campaign development for clients including Budweiser and Mondelez. Projects ranged from experiential work around Tomorrowland in Belgium and international product launches for Budweiser to television and digital campaigns for brands such as Sour Patch Kids, Swedish Fish, Wheat Thins, and belVita.

My role as an Associate Creative director involved moving fluidly between strategic frameworks, concept development, and production oversight, an experience that cemented a working style built around connecting creative ideas with the realities of how campaigns actually reach audiences.